Case Study - N J Screenprints Ltd 

Founded in 1983, NJ Screenprints has grown considerably from its early beginnings in a garage.  They have invested strongly in recent years to become the UK’s best equipped screen printer. Their customers say that NJ Screenprints is the screen printing industry’s best kept secret. Since 1983, they have been finding new and better ways of designing, decorating and screen printing garments. In this time, they have earned a reputation for uncompromised product quality and exceptional service delivery.

When Andy Wilebore became Managing Director in 2005, succeeding his father who established the business in 1983, he had a vision for where the business should be heading. To help plan for this growth, the Board of NJScreenprints Ltd invited Peter Smith to support them in building a strategy for growth.The Board embraced Vision Management™ and attended an initial one day workshop which allowed then to gain a greater understanding of their market offering. By using Vision Management™, they were able to identify how to best position their products and services and to then take advantage of the true market potential.

During the time I have worked with NJScreenprints, they have achieved growth in revenues exceeding 30% per annum over each of the last four years and significant increase in profit alongside attracting significant new business in new sectors.