Vision Management: Part 3 - Creating ValueBusinesses must have something that customers uniquely value if they're to make good profits."Me too" businesses (with nothing unique to distinguish them from their competition) are doomed to compete on price: The only thing they can do to make themselves the customer's top choice is drop price. As other "me too" businesses do the same, profit margins become thinner and thinner. If you're able to offer something uniquely good, customers will want to choose your products and will be willing to pay more for them. The question, though, is how and where does this uniqueness comes from, and how can it be sustained.
By applying Vision Management, you will discover where in the supply chain you create value for your customers. You will explore your business process, products and services and identify where and how to create competitive advantage and to then take advantage of your true market opportunities. These are key elements in building and delivering your plan for growth. This is an essential element in Vision Management Vision Management: Step 4 - Competing in your chosen marketplace - Click here |
